Our Mission

At AlpenFlow, our journey began with a single product, but our vision extends far beyond ski gear. As we evolve into a company, we are committed to being not just product-driven but purpose-driven. Our values are the foundation of everything we do, ensuring that each step we take aligns with our greater mission.

Our Core Commitments:

  1. Local Manufacturing and Sourcing:

    • We pledge to manufacture and source all of our materials locally. And to always use only the highest quality materials in our products. 

  2. Carbon Neutrality:

    • Environmental responsibility is paramount. AlpenFlow is dedicated to being carbon neutral. From our manufacturing processes to our supply chain, we are continuously exploring eco-friendly practices to minimize our carbon footprint.

  3. Living Wage Employment:

    • At the heart of our company is a commitment to our team. We believe in empowering our employees, many of whom are passionate skiers themselves, by providing a living wage. By investing in our team, we invest in the collective success of AlpenFlow.

  4. Community Giving in Tahoe:

    • Our roots are firmly planted in the Tahoe community, and giving back is not just a choice but a responsibility. We are dedicated to supporting local initiatives, events, and organizations that make Tahoe the vibrant community it is.

  5. Advocacy for Backcountry Access, Avalanche Awareness, and Climate Solutions:

    • Beyond crafting exceptional gear, we are advocates for the environment and the skiing community. AlpenFlow actively promotes backcountry access, raises awareness about avalanche safety, and advocates for sustainable climate solutions.

Our Promise to You: As we grow, our purpose remains clear—to build the best ski gear on the market while making a positive impact on our world. Whether you're navigating untouched powder or supporting our cause, you're part of the AlpenFlow family, sharing in our commitment to excellence, sustainability, and community.

Join us in shaping a future where every adventure leaves a positive mark on the slopes and beyond.